Passionate about social media and digital marketing, Akshat loves “people”. He deeply understands the current social land-grab and has deep creative instincts as well as practical thinking ability to help brands build success and reputation for themselves, both online and offline.

We love social media. We love to see what our friends and family are posting. And as we promise ourselves to quickly check Instagram for 5 mins and shut it down, it is already a half an hour gone.

A study says, out of all the age groups, teens crave for social media attention the most. And various research labs around the world have proven why. Scientists say, all the attention crave in teenagers is due to the secretion of “Dopamine molecules”. According to CongniFit, a Neuroscience blog,

“Dopamine is a molecule that our body produces naturally, and it’s the substance that’s behind our dreams and biggest secrets. Dopamine means lust, love, infidelity, motivation, attention, femininity, learning, and addiction. Dopamine is like a chemical messenger in the brain, which is technically known as a neurotransmitter and is responsible for sending signals from the central nervous system. It is what allows information to be passed from one neuron to another. Dopamine’s effects on the brain depend on a few different factors and is influenced by the other types of neurons that its combined with. Scientists originally thought that this substance was related to real pleasure, the pleasure that we’ve experienced. However, it’s recently been argued that dopamine is more related to anticipatory pleasure and motivation.”

Hence, it is a completely normal behavior if one is crippled by so much to see that exists on these social media sites.

Lately, I saw myself being dragged into too much of these dopamine hits and sooner, I found myself burning in ungodly amount of time into social media. Worried enough, I tried a little trick that helped me literally DOUBLE my productivity and also helped me catch up on my friend’s posts more efficiently and in a highly meaningful manner. Here is how it all worked out and maybe you could replicate the same to see if it works for you too. I highly implore you to give this a shot as this has helped me massively.

I was going well with my public Instagram ID ( that was more of a personal brand (wanna know what a personal brand is and how it could benefit you? Follow me on the gram as I post frequent updates there). I unfollowed each and every “non-professional” or any “family-friend acquaintance” and added them to another personal/private account on Instagram.

And here is how it helped me in numerous ways-

  1. It helped me de-clutter my main Instagram ID from all the “time-consuming” or “not the right use of my time” content.
  2. After shifting my friends to the private ID, I could devote a certain amount of time in the 24 hours to efficiently consume the social content and also interact with it from a friendly intent.
  3. Helped me keep my professional and personal life separate. (A HUGE PLUS)
  4. I like writing short poems which in no way resonated with my personal brand content that deals more with business development and entrepreneurship.
  5. I had the control of who sees my personal social life as the other ID was a private ID.
  6. It completely changed the way I interacted with both the groups of people (professional or friends).
  7. Overall, helped me maintain the work vibe during the day as I would not get carried away by what my friends or family is posting as I kept my personal brand account the default one.


So there is how separating and segmenting my social and work life has helped me. To a few, this might not really make a huge difference but if you’re getting into more of a serious concern about your time and how you spend it, it is a great move to start with.

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