Launching a small start-up means being a tiny David standing alone in a field before a bigger, better corporate Goliath. Unlike the actual David, you’ll need more than a stone and a sling to be successful. But thanks to the internet, the battlefield has been somewhat leveled. They have the same amount of online real estate you do.
A start-up is dead on the field without a clear and compelling website. You don’t have to know how to design a website, but you must understand what good web design entails, so you can guide the designer in creating the website. Here are some points which are important for making a website:
1) Get a Goal: Before you start putting together your website, take time to determine what you want it to achieve; what you want it to communicate. As business thinker Stephen Covey once said, “Begin with the end in mind.”
2) Become a Fortune-Teller: In addition to your goals, you must consider the goals of those who will visit your site. What do they want? Great web design is the anticipation of user’s desires. If a website is difficult to use, people leave. Try to make it easy for them.
3) Speak Clearly and Concisely: If someone lands on your website for five seconds, would they know who you are and what you do? Make sure this information is accessible and understandable. Keep the words simple. Be sure with the font and style of writing.
4) Take Time to Test: You should be performing tests at every stage of the design and development process. Ask your friends to go through the website and ask them what do they understand about your business.
Once your site is solid, you need to make sure it is stunning too.
What is the top goal you hope to achieve when someone visits your website?
Ask yourself: What about my site sounds confusing for low-literacy users? Where can I simplify to make it more relatable?