Welcome back! Without wasting any further time let me dive into the topic. It has been told since ages that storytelling is one of the common quality among most successful people. Your organization is telling a story whether you realize it or not, and you are a character in that tale. If you want to launch a successful start-up, you need to recognize which type of story you’re telling and which character role you are filling.
You need to look at the story your start-up is telling and understand how you can position your brand in a plot that drives the same emotions you experience when watching your favorite movie. And this begins by identifying which character you are and which ones you are not. If you believe you are playing the wrong character, then you are telling the wrong story.
In every story, heroes are flawed and filled with doubt. They are forced into action and taken on a quest, which causes them pain. Somewhere in the story, they recognize the need for a guide, and the guide helps them overcome whatever they are facing. Guides are experienced “experts” who, once upon a time, were heroes. They want the hero to win, provide a clear path forward, and participate in the hero’s transformation by providing tools or “weapons” that lead to victory. A guide doesn’t hog the credit but is willing to take responsibility.
Every customer is a hero and every hero has a problem. And every problem must be overcome. Communicate clearly the victory you can deliver if they heed your advice. This approach creates a clear call to action that will empower the hero to save the day with your help.
So take time to master them. If you learn to tell better tales and spin better stories, your start-up is more likely to experience a “happily ever after.”