As the famous business writer Tom Peters said: “The brand is a promise of the value you’ll receive.” Every brand in the digital age has a brand, no exceptions. You have a brand even if you haven’t branded yourself. Although challenging, the act of branding is one of the most important steps in launching a business.
Brands and branding are complex creatures, but here are three simple components to help you clear a path.
1. Create a Strong Personality:
It takes a lot to create a consistent corporate personality. Lay out your mission, vision, values, and whyology statement. Think about the implications of these elements for your corporate personality. Then write down ten to twenty words that describe your start-up’s personality, and think about how these should influence your daily operations.
2. Craft a Fitting Name and Logo:
The first impression is the best impression. When it comes to organizations, the name is often the first impression.
Here are four criteria that can make a good business name:
i) Likability: Apple is more likable than Innovative Computer Solutions Of Cupertino. Likable names are better than boring ones.
ii) Brevity: If I can’t remember your name, I won’t remember your products. In general, shorter is better than longer.
ii) Simplicity: Your name shouldn’t turn into a spelling bee. Make sure that the name is simple, not overly confusing.
iv) Protectability: Make sure your name doesn’t match with something or someone else when customers Google it.
If you don’t know how to make a logo, take help of a professional, make sure to avoid the common mistake of trying to cram everything about you into it. A wealth of information creates a poverty of attention.
3. Dress it all up:
Your graphic design and website are visual extensions of an internal personality. When it comes to branding with names and logos, distinctive is better than descriptive.
For Further Guidelines download a copy of StartupCamp’s brand guide, visit StartupCamp.com/brand-guide.